WEBSITE DESIGN by DEBBIE LOWE @bipbanners
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Bip Banners 2018
About Banner Ads Design.  Web Banners.  Web Advertising.  Banner Advertising.  Banner Sizes.  Popular sizes for web banners.  Animated Web Banners.  Static Web Banners.  Getting Banner Ads displayed on websites.  Targeted web traffic.  Banner Ads Publishers.  Content related websites.  Common interest.  Promoting business on the Internet.
ABOUT BANNER ADS DESIGN Web Banners and Web Advertising
This page provides general and useful information about web advertising with web banners and banner ads design. The aim of this page is to offer some assistance to those of you who are new to web advertising with banner ads and to those of you who could use a few pointers regards choosing banner sizes, banner ads design formats, how and where to get your web banner ads published etc.
A POINT OF INTEREST
The FULL BANNER SIZE 468 x 60 pixels The full banner, size 468 x 60 pixels remains the most popular banner size.  The full banner generally occupies the space at the top of a web page, and at the bottom of a web page. More recently the 468 x 60 banner ads design has become a popular choice for placing a banner ad centre page.  The full banner can been seen on almost every website you will encounter. The full banner was the first banner ads size to be developed for banner advertising on the Internet.  It’s well known for being the ‘original’ banner.  Now many banner sizes are available offering variations in shape and size, however the full banner still remains a favourite, and is high on the list of banner sizes that work best.
BANNER SIZES - WHAT SIZE BANNERS WORK BEST?
The 300 x 250 pixels MEDIUM RECTANGLE Whilst the full banner remains extremely popular, the 300 x 250 pixels medium rectangle (MPU), becomes more and more popular for web advertising since it requires less width and can be neatly tucked along side text to the right or left of a web page.  A well designed banner ad alone is not enough to successfully promote your business on the Internet.  You need publishers to place your advertising banners on their websites.  It is therefore, important to provide publishers with a variety of banner ad sizes.  Particularly when using Affiliate Marketing Services. Making your banners attractive to publishers is a crucial element that must be a first consideration when using web banners to promote your business online.  Untidy web banners make for untidy web pages, publishers will not want to place a banner on their web pages which compromises the look of their website.  A similar situation arises if a variety of banner ad sizes are not available.  A publisher might have space for a neat rectangle banner ad, but not the space for a full banner, if your promotional banner ads offer only a full banner design, then the publisher will look to another advertiser who is offering a creative of ideal size.  So professional design, variations in design, and a variety of banner ad sizes and banner ads design formats are the key to pleasing publishers and getting the most from your web banner advertising. 
The very first form of online advertising pioneered in the 1980s, the Banner Ad proved itself to be a highly successful form of digital marketing and was rapidly adopted by major companies to deliver creative advertising efficiently and economically around the world. Web Banner Ads are now the most common and recognised way to advertise of the Internet, delivering new business and creating relationships worldwide.
WHY CHOOSE BANNER ADS FOR PROMOTING MY BUSINESS ON THE INTERNET? Web banners are a very versatile piece of web advertising medium and remain one the most popular forms of web advertising.  Banner advertising is one of the most effective methods for promoting your business on the Internet.  Available in a variety of shapes and sizes, banner ads offer the combination of both text and images to promote your business quickly and effectively.   Almost every website you encounter will carry some form of banner ads.  Web banners are widely used and accepted by website publishers.  Banner ads undoubtedly improve Internet visibility and provide vast opportunity for increasing traffic to your website.  Many websites generate a large part of their revenue through web banner advertising.
The SKYSCRAPER BANNER SIZE 120 x 600 pixels Skyscraper banners are perfect for providing lots of information clearly and precisely.  They also give room to a more visually creative design using larger images, stronger fonts and a greater combination of colours.  A skyscraper banner measures 120 x 600 pixels and is generally placed to the right hand side of a web page.  Often a skyscraper banner creates a form of border and can, when designed well, enhance the presentation of a publisher’s page quite considerably.  Almost acting as layout region, it can be used to centralise blocks of text.
WHAT ARE POPULAR BANNER ADS DESIGN SIZES Popular Banner Ads Sizes 234 x 60 pixels Half Banner 300 x 250 pixels Medium Rectangle Banner 468 x 60 pixels Full Banner 120 x 600 pixels Skyscraper Banner 160 x 600 pixels Wide Skyscraper Banner 728 x 90 pixels Leaderboard Banner The above banner sizes are standard size banners.  To view the actual size of these banner ads visit our banner ads sizes page CLICK HERE
ANIMATED BANNER ADS OR STATIC BANNER ADS WHICH PERFORMS BEST? Static banner ads can be highly effective.  It is always worth offering website publishers the choice of both static and animated banners.  Generally speaking, animated banner ads do perform better.  Apart from being more visually engaging, animated banners carry more text and images, frame by frame, enabling an enhanced informative design.  When a web page loads, a visitor will almost certainly spot something that moves, before spotting something that remains still.  The eye is naturally drawn to movement.  Animated .GIF banner ads are most widely accepted and are low in cost to produce.  The more innovative and most recent trend in animated banner ads is HTML5 banner ads design.  HTML5 banner ads present extremely smooth animation and very high interactivity.  One HTML5 animated banner ad can link to various destinations.  Exceptional quality. Whether you choose animated banner ads or static banner ads,  it is vital that your banner design is eye catching, but not too loud, too intrusive or obstructive.  The message your are broadcasting by way of your banners should be distinct, concise and tasteful.  Often the most simplest of design reaps the greatest rewards.  It is also essential to remember that your banners reflect the image of your business and create brand awareness.  It is therefore, very important that your brand is enhanced by your banner ads campaign and not caused detriment.
HOW CAN I GET MY BANNER ADS DISPLAYED? Banner Exchange programmes are an excellent way to get your banner ads published on various websites. They generally operate on a credits system and require a small amount of script to be placed in to the body of your web page.  This means you will display banner ads on your website belonging to others in the programme.  When an Internet user visits a page of your website, which displays another’s banner, you will receive credits.  These credits are exchanged for banner displays of your banner ads on others websites. To help you get started with the publishing of your banners you can click here to see a list of FREE Banner Exchange Programmes. Many quality websites, including major search engines invite you to advertise with them, by placing banners on their websites.   You will find many directories and website submission services giving space to banner advertisers.  The possibilities are almost certainly endless.  You will also encounter many websites that invite you to advertise during the course of your natural Internet activity.  A good keyword phrase, to start you off on your search for a banner ad publisher is ‘advertise with us’. The most advantageous way to expose your banner is to have it published on websites with a common interest, this helps to drive targeted traffic to your website.  Advertising Marketing Affiliate Services are ideal for this purpose. Click here for ways to find publishers who will publish your banners on webistes with a common interest/related web content.
HOW WILL BANNER ADS DRIVE TARGETED TRAFFIC TO MY WEBSITE? Website publishers welcome banner ads, and a well-designed banner placed on a website with content of common interest will drive targeted traffic to your website.   For example, your business is selling jewellery.  Your banner ads are placed on websites offering online shopping services, gifts, matchmaking websites, and/or websites offering greetings cards.  Visitors to those websites are looking to shop, to purchase a birthday gift, to start a romance, or to send an anniversary card, therefore your business of selling jewellery has a common interest.  With your banner ads placed on such websites you are well positioned to drive targeted traffic to your website.  With a simple click of your banner ad the visitor can now purchase a beautiful piece of jewellery to send along with an anniversary card.  Whatever the nature of your business, professionally designed banner ads, particularly when placed on websites with related web content make excellent promotional sense.   Banner ads placed on websites without a common interest, will still provide you with the advantage of greater visibility, banner ads ‘spread the word’, a key factor when promoting your business.  Often a well-designed banner ad acts as a reminder or prompt.  Internet users will encounter your banner ads whilst seeking other products/services, and your banner ad might well capture their interest for a number of reasons.  Whilst the traffic you receive as a result of advertising your banner on websites without common interest will not be targeted traffic, it should still prove to be a successful way to increase traffic generally, and further extend the probability of increasing profit.
WHERE CAN I FIND WEB PUBLISHERS WHO WILL PUBLISH MY BANNER ADS ON WEBSITES WITH A COMMON INTEREST? Advertising Marketing Affiliates Services/Programmes are the perfect solution to having your banners published on websites with a common interest.  Affiliate Programmes are generally made up of both Advertisers and Publishers.  All Advertisers who join the programme upload a number of banner and button creatives, which are then made available to publishers.  Publishers place a small piece of code into the body of their web page, which displays advertiser banners.  For the publisher, commission is earned for leads and sales.  The Publisher is keen to earn commissions, and is therefore careful to place banner advertisements which visitors to their websites will be interested in.  Publishers can not benefit by simply placing surplus, irrelevant advertising on their websites because visitors will not want to ‘click’.  For example:  A publisher who owns a website selling children’s clothing, will publish banners associated with children, possibly children’s shoes, or toys etc.   A publisher would not benefit by placing banners on a children’s clothing website which advertises plots of land for sale.  Therefore publishers will always work towards the factor of ‘common interest’ because it quite simply benefits the publisher.  The actions of the publisher, in his quest to earn commissions automatically benefit the advertiser.  When your banners are published on websites with a common interest, you are in an ideal position to drive targeted traffic to your products and/or services. For a list of Advertising Marketing Affiliates Services which can help you get started with having your banners published on websites with common interest related content click here. You can also seek publishers of websites with related web content by simply using a search engine.  Enter a keyword or phrase, which relates to your products/services in any search engine and study the returned results.  Using jewellery, here is an example of the keywords or phrases you might enter in to a search engine.  Jewellery, gifts, greetings, cards, occasions, celebrations, perfect gift ideas…and so on.  Such terms will generate websites with a common interest.  You can then approach these websites regards having your banner published on them.  You will also find along the way, directories offering lists of jewellers, card manufacturers etc., which will again point you in the right direction towards having your banners published on websites with related content. 
Animated .GIF banner format.
Animated .GIF banner format designed to meet Google Adwords Display Advertising criteria.
HTML5 Banner Ad Format.
Banner Ads Design.  Publish my banner ads on websites.  Get my banner ads displayed.  Affiliate Advertising.  Advertising Marketing Affiliate Services and Programmes.  Promoting my business on the Internet.  Popular banner ads sizes. Banner Exchange Programmes.
WEBSITE DESIGN by DEBBIE LOWE @bipbanners
c
Bip Banners 2018
ABOUT BANNER ADS DESIGN Web Banners and Web Advertising
This page provides general and useful information about web advertising with web banners and banner ads design. The aim of this page is to offer some assistance to those of you who are new to web advertising with banner ads and to those of you who could use a few pointers regards choosing banner sizes, banner ads design formats, how and where to get your web banner ads published etc.
The FULL BANNER SIZE 468 x 60 pixels The full banner, size 468 x 60 pixels remains the most popular banner size.  The full banner generally occupies the space at the top of a web page, and at the bottom of a web page. More recently the 468 x 60 banner ads design has become a popular choice for placing a banner ad centre page.  The full banner can been seen on almost every website you will encounter. The full banner was the first banner ads size to be developed for banner advertising on the Internet.  It’s well known for being the ‘original’ banner.  Now many banner sizes are available offering variations in shape and size, however the full banner still remains a favourite, and is high on the list of banner sizes that work best.
BANNER SIZES - WHAT SIZE BANNERS WORK BEST?
The 300 x 250 pixels MEDIUM RECTANGLE Whilst the full banner remains extremely popular, the 300 x 250 pixels medium rectangle (MPU), becomes more and more popular for web advertising since it requires less width and can be neatly tucked along side text to the right or left of a web page.  A well designed banner ad alone is not enough to successfully promote your business on the Internet.  You need publishers to place your advertising banners on their websites.  It is therefore, important to provide publishers with a variety of banner ad sizes.  Particularly when using Affiliate Marketing Services. Making your banners attractive to publishers is a crucial element that must be a first consideration when using web  banners to promote your business online.  Untidy web banners make for untidy web pages, publishers will not want to place a banner on their web pages which compromises the look of their website.  A similar situation arises if a variety of banner ad sizes are not available.  A publisher might have space for a neat rectangle banner ad, but not the space for a full banner, if your promotional banner ads offer only a full banner design, then the publisher will look to another advertiser who is offering a creative of ideal size.  So professional design, variations in design, and a variety of banner ad sizes and banner ads design formats are the key to pleasing publishers and getting the most from your web banner advertising. 
WHY CHOOSE BANNER ADS FOR PROMOTING MY BUSINESS ON THE INTERNET? Web banners are a very versatile piece of web advertising medium and remain one the most popular forms of web advertising.  Banner advertising is one of the most effective methods for promoting your business on the Internet.  Available in a variety of shapes and sizes, banner ads offer the combination of both text and images to promote your business quickly and effectively.   Almost every website you encounter will carry some form of banner ads.  Web banners are widely used and accepted by website publishers.  Banner ads undoubtedly improve Internet visibility and provide vast opportunity for increasing traffic to your website.  Many websites generate a large part of their revenue through web banner advertising.
The SKYSCRAPER BANNER SIZE 120 x 600 pixels Skyscraper banners are perfect for providing lots of information clearly and precisely.  They also give room to a more visually creative design using larger images, stronger fonts and a greater combination of colours.  A skyscraper banner measures 120 x 600 pixels and is generally placed t o the right hand side of a web page.  Often a skyscraper banner creates a form of border and can, when designed well, enhance the presentation of a publisher’s page quite considerably.  Almost acting as layout region, it can be used to centralise blocks of text.
WHAT ARE POPULAR BANNER ADS DESIGN SIZES Popular Banner Ads Sizes 234 x 60 pixels Half Banner 300 x 250 pixels Medium Rectangle Banner 468 x 60 pixels Full Banner 120 x 600 pixels Skyscraper Banner 160 x 600 pixels Wide Skyscraper Banner 728 x 90 pixels Leaderboard Banner The above banner sizes are standard size banners.  To view the actual size of these banner ads visit our banner ads sizes page CLICK HERE
ANIMATED BANNER ADS OR STATIC BANNER ADS WHICH PERFORMS BEST? Static banner ads can be highly effective.  It is always worth offering website publishers the choice of both static and animated banners.  Generally speaking, animated banner ads do perform better.  Apart from being more visually engaging, animated banners carry more text and images, frame by frame, enabling an enhanced informative design.  When a web page loads, a visitor will almost certainly spot something that moves, before spotting something that r emains still.  The eye is naturally drawn to movement.  Animated .GIF banner ads are most widely accepted and are low in cost to produce.  The more innovative and most recent trend in animated banner ads is HTML5 banner ads design.  HTML5 banner ads present extremely smooth animation and very high interactivity.  One HTML5 animated banner ad can link to various destinations.  Exceptional quality. Whether you choose animated banner ads or static banner ads,  it is vital that your banner design is eye catching, but not too loud, too intrusive or obstructive.  The message your are broadcasting by way of your banners should be distinct, concise and tasteful.  Often the most simplest of design reaps the greatest rewards.  It is also essential to remember that your banners reflect the image of your business and create brand awareness.  It is therefore, very important that your brand is enhanced by your banner ads campaign and not caused detriment.
HOW CAN I GET MY BANNER ADS DISPLAYED? Banner Exchange programmes are an excellent way to get your banner ads published on various websites. They generally operate on a credits system and require a small amount of script to be placed in to the body of your web page.  This means you will display banner ads on your website belonging to others in the programme.  When an Internet user visits a page of your website, which displays another’s banner, you will receive credits.  These credits are exchanged for banner displays of your banner ads on others websites. To help you get started with the publishing of your banners you can click here to see a list of FREE Banner Exchange Programmes. Many quality websites, including major search engines invite you to advertise with them, by placing banners on their websites.   You will find many directories and website submission services giving space to banner advertisers.  The possibilities are almost certainly endless.  You will also encounter many websites that invite you to advertise during the course of your natural Internet activity.  A good keyword phrase, to start you off on your search for a banner ad publisher is ‘advertise with us’. The most advantageous way to expose your banner is to have it published on websites with a common interest, this helps to drive targeted traffic to your website.  Advertising Marketing Affiliate Services are ideal for this purpose. Click here for ways to find publishers who will publish your banners on webistes with a common interest/related web content.
HOW WILL BANNER ADS DRIVE TARGETED TRAFFIC TO MY WEBSITE? Website publishers welcome banner ads, and a well designed banner placed on a website with content of common interest will drive targeted traffic to your website.   For example, your business is selling jewellery.  Your banner ads are placed on websites offering online shopping services, gifts, matchmaking websites, and/or websites offering greetings cards.  Visitors to those websites are l ooking to shop, to purchase a birthday gift, to start a romance, or to send an anniversary card, therefore your business of selling jewellery has a common interest.  With your banner ads placed on such websites you are well positioned to drive targeted traffic to your website.  With a simple click of your banner ad the visitor can now purchase a beautiful piece of jewellery to send along with an anniversary card.  Whatever the nature of your business, professionally designed banner ads, particularly when placed on websites with related web content make excellent promotional sense. Banner ads placed on websites without a common interest, will still provide you with the advantage of greater visibility, banner ads ‘spread  the word’, a key factor when promoting your business.  Often a well-designed banner ad acts as a reminder or prompt.  Internet users will encounter your banner ads whilst seeking other products/services, and your banner ad might well capture their interest for a number of reasons.  Whilst the traffic you receive as a result of advertising your banner on websites without common interest will not be targeted traffic, it should still prove to be a successful way to increase traffic generally, and further extend the probability of increasing profit.
WHERE CAN I FIND WEB PUBLISHERS WHO WILL PUBLISH MY BANNER ADS ON WEBSITES WITH A COMMON INTEREST? Advertising Marketing Affiliates Services/Programmes are the perfect solution to having your banners published on websites with a common interest.  Affiliate Programmes are generally made up of both Advertisers and Publishers.  All Advertisers who join the programme upload a number of banner and button creatives, which are then made available to publishers. Publishers place a small piece of code into the body of their web page, which displays advertiser banners.  For the publisher, commission is earned for leads and sales.  The Publisher is keen to earn commissions, and is therefore careful to place banner advertisements which visitors to their websites will be interested in.  Publishers can not benefit by simply placing surplus, irrelevant advertising on their websites because visitors will not want to ‘click’.  For example:  A publisher who owns a website selling children’s clothing, will publish banners associated with children, possibly children’s shoes, or toys etc.  A publisher would not benefit by placing banners on a children’s clothing website which advertises plots of land for sale.  Therefore publishers will always work towards the factor of ‘common interest’ because it quite simply benefits the publisher.  The actions of the publisher, in his quest to earn commissions automatically benefit the advertiser.  When your banners are published on websites with a common interest, you are in an ideal position to drive targeted traffic to your products and/or services. For a list of Advertising Marketing Affiliates Services which can help you get started with having your banners published on websites with common interest related content click here. You can also seek publishers of websites with related web content by simply using a search engine.  Enter a keyword or phrase, which relates to your products/services in any search engine and study the returned results.  Using jewellery, here is an example of the keywords or phrases you might enter in to a search engine.  Jewellery, gifts, greetings, cards, occasions, celebrations, perfect gift ideas…and so on.  Such terms will generate websites with a common interest.  You can then approach these websites regards having your banner published on them.  You will also find along the way, directories offering lists of jewellers, card manufacturers etc., which will again point you in the right direction towards having your banners published on websites with related content. 
Animated .GIF banner format.
Animated .GIF banner format designed to meet Google Adwords Display Advertising criteria.
HTML5 Banner Ad Format.
Banner Ads Design.  Publish my banner ads on websites.  Get my banner ads displayed.  Affiliate Advertising.  Advertising Marketing Affiliate Services and Programmes.  Promoting my business on the Internet.  Popular banner ads sizes. Banner Exchange Programmes.
BANNER ADS DESIGN SERVICE
CUSTOM BANNER ADS DESIGN FOR SUCCESSFUL ONLINE MARKETING
Bip Banner Logo. Designed by Bip Banners.
INSIDE BIP
IMAGE ADS and BANNER ADS
Bip Banner Logo. Designed by Bip Banners.
CUSTOM BANNER ADS DESIGN FOR SUCCESSFUL ONLINE MARKETING
BANNER ADS DESIGN SERVICE